Facebook is Not Your Blog

Last week, one of the most-clicked stories from SmartBrief on Social Media was an article from Advertising Age: What Happens When Facebook Trumps Your Brand Site? It’s a legitimate concern for businesses. With millions of people using Facebook and that number growing every day, brands like Coca-Cola, Victoria’s Secret, and Oreo are getting more Facebook traffic than they are getting traffic to their home websites. According to reports, there are nearly 40 fan pages with at least a million Facebook fans, or “likes” as they’re calling ‘em these days, whatever. The point is that Facebook might not be around forever, but right now, they are securing controlling the social networking market.
And Facebook fan pages aren’t even search engine optimized.
What does this mean for you? Well, as a blogger, if you aren’t on Facebook, you’re likely missing out on connecting with a huge number of fans. At the same time, I see Advertising Age’s articles as a bit of an eye-opening warning. There is such a thing as too much Facebook success. Or rather, there is such a thing as not using Facebook success correctly.
The problem lies with not using Facebook as a way to encourage people to visit your website. That’s all fine if you’re like Coke and your main goal is to sell more soda. Whether someone visits your website or your Facebook page, they’re interacting with your company, and you’re going to sell more soda. But as bloggers, most of use aren’t selling products at retail locations. We sell products on our blogs or, at the very least, we make advertising money from our blogs.
You can’t make money that way on Facebook.
The disconnect comes when fans of your blog don’t actually need to visit it, because you repost everything on Facebook. I’m not talking about links – I’m talking about full content, contest information, updates and site news, etc. Why should they visit your actual blog if everything there (minus the ads/products) is on Facebook too?
I guess, the point I’m trying to make is this: Facebook is not your blog. Heck, you don’t even own your Facebook page if you want to get technical. If Facebook were to implode tomorrow and you were to lose access to all those “likes,” how many people would even remember your blog? Yes, Facebook is a great tool for bloggers, but we need to think of this site as an outpost to our websites, and the point behind every update should be to drive more traffic back to our blogs.

World's 10 Most Powerful Brands

The barely 10-year-old Google is the world's most powerful brand, followed by General Electric and Microsoft, according to a survey conducted by Millward Brown's BrandZ index. The survey assigned values to various brands based on their financial strength and consumer sentiment.

1. Google

A sign outside of the Google headquarters in Mountain View , California

Google, with a brand value of $66.434 billion, is the world's most powerful brand. The global search engine giant was started as a research project in January 1996 by Larry Page and Sergey Brin, two Ph.D students at Stanford University , California . Google Inc was incorporated on September 7, 1998, at a friend's garage in Menlo Park , California . The company, known for its innovations and stupendous growth rate, went public on August 19, 2004. Page and Brin's search engine was originally called BackRub. The name 'Google' originated from 'googol,' which refers to the number represented by a 1 followed by one-hundred zeros. Eric E. Schmidt is the CEO of Google, while co-founder Sergey Brin and Larry page are Technology President and Products President, respectively. The company is listed on the Nasdaq stock exchange under the symbol GOOG. 'Google' is now a verb, having found its way into the dictionary. It means 'to use the Google search engine to obtain information on the Internet.'

2. GE

General Electric chairman Jeffrey R Immelt.

General Electric's brand value has been estimated at $61.880 billion, making it the world's second most powerful brand. GE is a giant US multinational, with headquarters in Fairfield , Connecticut , engaged in technology and services industries. It is the world's second largest company in terms of market capitalisation. The famous inventor Thomas Alva Edison opened a new laboratory in Menlo Park , New Jersey in 1876, where the incandescent electric lamp was invented. By 1890, Edison formed the Edison General Electric Company. In 1879, Elihu Thomson and Edwin J. Houston formed the Thomson-Houston Electric Company to rival Edison 's firm. However, in 1892, both the companies merged to give birth to the General Electric Company. GE slowly began to diversify its operations. Today its businesses span information technology, financial services, industrial technology, aviation, healthcare, oil and gas, films and entertainment, theme parks, locomotives, insurance, etc. In India , too, GE's enjoys widespread presence. Jeffrey Immelt is GE's chairman & CEO; while Keith Sherin is the CFO, and Robert Wright is GE vice chairman.

3. Microsoft

The Microsoft logo at the company's office in Herndon , Virginia.

Microsoft Corporation is the world's largest software company, with global annual revenue of over $44.28 billion. With a brand value of $54.951 billion, it also is the planet's third most powerful brand. Bill Gates, the world's richest man, is the executive chairman of the software giant which he co-founded along with Paul Allen in 1975. On June 25, 1981, the company was incorporated. On August 12, 1981, IBM introduced its personal computer with Microsoft's 16-bit operating system, MS-DOS 1.0. On Feb 26, 1986, Microsoft moved to corporate campus in Redmond , Washington , and on March 13, 1986, Microsoft stock went public. On May 22, 1990, Microsoft launched Windows 3.0. On November 20, 1985, Microsoft released its first retail version of Microsoft Windows, originally a graphical extension for its MS-DOS operating system. Gates is equally admired for his insight and criticised for his business tactics. Steve Ballmer is the company's CEO, while Ray Ozzie is chief software architect. Microsoft employs 76,000 people across 102 countries.

4. Coca-Cola

The outside of Coca-Cola headquarters in Atlanta , Georgia .Coca-Cola's brand value has been estimated at $44.134 billion, making it the world's foruth most powerful brand. Coca-Cola, a carbonated soft drink, was intended as a patent medicine when it was invented in 1885 by Dr. John Stith Pemberton in Covington , Georgia . It was then called Pemberton's French Wine Coca. Pemberton's partner and bookkeeper, Frank M Robinson, suggested the name and penned the now famous trademark 'Coca-Cola' in his unique script. Coca-Cola was bought over by businessman Asa Griggs Candler in 1887 and incorporated it as the Coca Cola Company in 1892. Griggs made the brand a force to reckon with through his marketing strategies. Coca-Cola was sold in bottles for the first time on March 12, 1894. In 1919, a group of investors headed by Ernest Woodruff and W C Bradley purchased The Coca-Cola Company for $25 million. Coca-Cola is also the world's best known brand. E Neville Isdell is the company's chairman and chief executive officer.

5. China Mobile

Two men walk past a logo of China Mobile in Chengdu , in China 's southwestern province of Sichuan.China Mobile is the world's 5th most powerful brand with a value of $41.214 billion. China Mobile Communications Corporation, also known as China Mobile or CMCC, is China 's largest mobile phone operator. It is the world's largest mobile phone operator ranked by number of subscribers, with over 296 million customers. By turnover it is second to Vodafone, which owns 3.3% of the China Mobile. A state-owned enterprise, it was spun off from former monopoly China Telecom in 2000, and now has a 65% share of the highly competitive Chinese mobile market. China Mobile is the largest company registered in Hong Kong . Wang Jianzhou is the telecom major's chairman and CEO.

6. Marlboro

Altria CEO & chairman is Louis Camilleri.
Marlboro's brand value has been estimated at $39.166 billion, making it the 6th most powerful brand. Marlboro, made by Altria, is the world's best selling cig@rette brand. It is famous for its billboard advertisements and magazine ads of the Marlboro Man. Philip Morris, a London-based cig@rette manufacturer, created a New York subsidiary in 1902 to sell several of its cig@rette brands, including Marlboro.
Marlboro then suddenly faltered badly in the market till the 1950s, when it made a rollicking comeback following the introduction of a new cowboy image for the brand. Sales skyrocketed by 5,000%. Marlboro with a filtered tip was launched in 1955. The brand is named after Great Marlborough Street , the location of its original London factory. Richmond , Virginia , is now the location of the largest Marlboro cig@rette manufacturing plant.

7. Wal-Mart

A customer leaving a Wal-Mart store in Clinton , Maryland .
The world's 7th most powerful brand, Wal-Mart, is estimated to be worth $36.880 billion. Wal-Mart Stores is an American public corporation and the world's largest retailer. It is the largest private employer, the largest grocery retailer, and the largest toy seller in the United States . It was founded by Sam Walton, who opened his first Wal-Mart discount store in Rogers , Arkansas , in 1962. The company was incorporated on October 31, 1969, and listed on the New York Stock Exchange in 1972. Sam Walton died on April 5, 1992 at the age of 74. His widow Helen R Walton, daughter Alice L Walton, and sons Jim C Walton, John T Walton and S Robson Walton, each with a personal wealth of $20.5 billion, have all been ranked among the richest Americans by Forbes. H Lee Scott is Wal-Mart CEO, while S Robson Walton, is the retail giant's chairman.

8. Citi

Charles Prince is the company's chairman & CEO.
Citi is the world's 8th most powerful brand with an estimated value of $33.706 billion. Citigroup Inc was formed following the $140 billion merger of Citicorp and Travelers Group on April 7, 1998 to create the world's largest financial services organisation. The company employs almost 300,000 people around the world. Travelers was founded in 1864 in Hartford , Connecticut . It dealt in insurance and is noted for many industry firsts: the first automobile policy, the first commercial airline policy, and the first policy for space travel. In the 1990s, it went through a series of mergers and acquisitions. It was bought by Primerica in 1993, but the resulting company retained the Travelers name. In 1995, it became The Travelers Group. It bought Aetna 's property and casualty business in 1996. Citicorp was the descendant of First National City Bank, founded in New York City . It was one of the oldest banks in the United States (founded in 1812), and had the largest international branch presence of any United States headquartered bank. In the 1960s and 1970s, chairman Walter Wriston led the bank into sovereign debt and loan syndication. It was Writsen who led the technology of ATM cards before the the banks. He also spearheaded the name change to Citibank in the late 1970s. Charles Prince, chief executive and chairman of Citigroup, during an unveiling ceremony for the group's new logo in Seoul

9. IBM

The IBM logo in front of the company's headquarters in Seoul , South Korea .International Business Machines Corporation, also called IBM or 'Big Blue', is a multinational computer technology corporation headquartered in Armonk , New York , USA . Till 2006 it was the world's largest computer company, but has now ceded the top spot to Hewlett-Packard. With over 350,000 employees worldwide, IBM is the largest information technology employer in the world. The company which became IBM was founded in 1888 as Herman Hollerith and the Tabulating Machine Company. It was incorporated as Computing Tabulating Recording Corporation (CTR) on June 15, 1911, and was listed on the New York Stock Exchange in 1916. IBM adopted its current name in 1924, where it became a Fortune 500 company. Samuel J Palmisano is IBM chairman & CEO.

10. Toyota

The corporate logo of the Toyota car company at the annual motor show in Paris .
Toyota with an estimated brand value of $33.427 billion is the 10th most powerful brand in the world. Toyota Motor Corporation is a Japanese multinational corporation and the world's largest auto company that manufactures automobiles, trucks, buses, and robots. The headquarters of Toyota are located in Toyota , Aichi , Japan . It is the world's eighth largest company by revenue of $179 billion as of 2006.
The company was founded in 1937 by Kiichiro Toyoda as a spinoff from his father's company Toyota Industries to create automobiles. It created, first as a department of Toyota Industries, its first product Type A engine in 1934 and its first passenger car in 1936. Toyota Motor Co. was established as an independent company in 1937. Although the founding family name is Toyoda, the company name was changed in order to signify the separation of the founders' work life from home life, to simplify the pronunciation, and to give the company a happy beginning. Toyota is considered luckier than Toyoda in Japan . Katsuaki Watanabe is Toyota 's president and CEO, while Fujio Cho is chairman. Shoichiro Toyoda is the company's honorary chairman; Hiroshi Okuda is senior advisor; and Katsuhiro Nakagawa is vice chairman.

10 Tips for Interview

My Friend just got back from his 4th job interview in a week, and he've learned a TON throughout the whole (and at times, crazy) process.

Since we're all about sharing here, I thought I'd pass on the 10 juiciest lessons that I took away from our experiences.

Hopefully they'll be of some benefit to you as either an interviewer or interviewee somewhere down the road.

So here goes...

1. Attitude is everything. If you're smiling, excited and optimistic, you've already won half the battle. If you're cold, distant and uninterested, you've already lost 99% of the battle.

2. Be yourself. If you act like someone else and they like you, they don't actually like YOU. They like the person you're pretending to be. If you end up getting a job there, you won't be able to keep up the facade for very long anyway. Honesty and authenticity are very appealing characteristics. If both parties stay true to themselves, they'll know if they're right for each other. And in the end, that's usually what matters most.

3. Relax. Interviews are not really interviews at all. They're conversations. Treat them like conversations, and the tension will slowly dissolve. Remember: when you walk into that office, you don't have the job to begin with. In theory, you have nothing to lose. You either come out way ahead or back where you started. If you approach the situation with a "win-draw" mentality, most of the pressure will fall by the wayside.

4. Appearance counts. Before you meet people, virtually the only judgment you can make is based on aesthetics. What you're wearing matters. What they're wearing matters. How you sit, stand, shake hands, hold your pen and walk up the stairs counts. Not enormously, but enough. First impressions are huge. Also, how does the building look? Is the lobby clean and organized? Are the cubicles bunched together? Is the ceiling high or low? Does it look like a fun place to work? Does it invite you to come back?

5. Fit is crucial. All the smarts, skills and experience in the world mean nothing without the right fit. If your values aren't aligned with those of the company, you're doomed. If you like to have fun and they're always serious, don't even bother. Seriously. The more you fit in, the more you'll want to come back every day and bust your butt. If you're always at odds with your coworkers, you're going to hate your job. Simple as that.

6. Liking means more than talent. The days of standing in line and putting decals on widgets is over. People don't hire you because you're capable. They hire you because they want to work with you. If you don't get along, and get along well, the interview will probably be fruitless. Unless, of course, you applied for the "Assistant Placer of Decals on Widgets" position...

7. Be persistent. It's incredibly easy to get lazy, give up and feel sorry for yourself. People will turn you down, never call you back, and forget your name over and over again. None of that matters. What matters is perseverance. If you can't handle losing a few battles along the way, you're in for a tough road ahead. Getting a job is like winning a war. It takes patience, planning, time, effort, dedication and a little bit of luck. The chips will fall your way sooner or later. If you stay persistent, you'll at least give yourself a chance to catch them.

8. Bring an insane amount of (intelligent) questions. Nothing feels worse that not being prepared. If you don't bring loads of questions, you're not prepared. At some point, the interviewer will ask you what you want to know. For the record, you want to know everything. Be curious. Be interested. Be engrossed. Ask your question, and then get ready to listen. Don't think of what you're going to say next. Just soak up every word like a giant sponge. The more questions you ask, the more you'll get out of the experience. And as a bonus, they'll know you care deeply about their business. When you care about what they care about, you both start to align, and that's when the magic happens.

9. Focus on their needs, not yours. It's tempting to sell ourselves, to talk about how great we are, and to show off our past experiences. But guess what. No one cares. What they really care about is how your "amazingness" will translate into success for their company. Don't focus on your talents, focus on what your talents will do for them.

10. Blogging will give you a HUGE leg up. Blogging forces you to analyze, collaborate and create solutions. It also gives you plenty of ideas for improving customer experiences, businesses and relationships. These skills (among countless others) will give you confidence, poise, energy and know-how when it comes time to explain yourself. Your insights will be sharper, your thinking will be deeper, and your ability to express your opinions clearly and concisely will be much stronger. Blogging will prepare you better than any "How-To" book in the world. Trust me.

These 10 things are just the tip of the iceberg. There is so much more we can learn from each other about this process as a whole, so please feel free to share.

What are your best interviewing tips? What do you wish you would've known? For those of you who've been on both sides of the table, what have you learned from each situation?